Hailey Bieber has transitioned from a model known for her family name to a businesswoman and media personality in her own right. As the founder of the skincare brand Rhode and the wife of pop star Justin Bieber, she remains a fixture in entertainment and beauty news. This article covers her age, career, net worth, family, and the key milestones that define her public life.
How Old is Hailey Bieber? Biography and Early Life
29 (born November 22, 1996)
$20 million (estimated)
Justin Bieber (married 2018)
Founder of Rhode skincare
- Hailey Bieber is an American model, media personality, and businesswoman.
- She is the founder and chief creative officer of the skincare brand Rhode, launched in 2022.
- Married to pop star Justin Bieber since September 2018; the couple has one child.
- Her net worth is estimated at $20 million from modeling, endorsements, and Rhode.
- She commands a large social media following, with over 58 million followers on Instagram.
| Attribute | Details |
|---|---|
| Full Name | Hailey Rhode Bieber (née Baldwin) |
| Birth Date | November 22, 1996 |
| Place of Birth | Tucson, Arizona, USA |
| Height | 5 ft 8 in (1.73 m) per some sources; others list 1.68 m |
| Profession | Model, media personality, entrepreneur |
| Parents | Stephen Baldwin (father), Kennya Deodato Baldwin (mother) |
| Siblings | Older sister, Alaia Baldwin |
| Spouse | Justin Bieber (m. 2018) |
| Children | One son, Jack Blues Bieber (born August 2024) |
| Net Worth | $20 million (estimated, varies by source) |
| @haileybieber |
Born Hailey Rhode Baldwin on November 22, 1996, in Tucson, Arizona, she was raised primarily on Long Island, New York. Her father is actor Stephen Baldwin, the youngest of the Baldwin brothers, and her mother is Kennya Deodato Baldwin, a Brazilian graphic designer of Italian and Portuguese descent. Her maternal grandfather is the renowned Brazilian musician Eumir Deodato.
What is Hailey Bieber’s Net Worth and Career?
Estimates of Hailey Bieber’s net worth vary significantly across sources. One secondary source places her fortune at approximately $20 million, while another reports that she leads a fortune valued at $300 million. These figures are inconsistent and neither has been officially confirmed, so they should be treated as estimates.
Modeling Career
Hailey Bieber began modeling as a teenager. She was represented by both IMG Models and Ford Models NY, and made early runway appearances, including walking for Sherri Hill’s prom runway show in 2012. According to US Magazine, she quickly built a portfolio working with major fashion brands.
Rhode Skincare
In 2022, Hailey Bieber launched Rhode, a skincare brand positioned around barrier health and simplicity. She serves as its founder and chief creative officer. The brand gained rapid popularity, and a 2025 report indicated that e.l.f. Beauty acquired Rhode for $800 million, with an additional $200 million possible if growth targets are met. Rhode products are sold through its official website and at Sephora.
Rhode’s acquisition by e.l.f. Beauty for $800 million in 2025 marked one of the largest exits in the celebrity beauty space, signaling the brand’s strong market position.
Social Media and Instagram
With over 58 million followers on Instagram, Hailey Bieber uses the platform to promote Rhode, share personal updates, and document her style. Her digital presence is a significant part of her brand influence, particularly within the “clean girl” aesthetic.
Who is Hailey Bieber Married To? Personal Life and Relationships
Hailey Bieber is married to Canadian pop star Justin Bieber. Their relationship has been widely covered by media outlets since they were first linked publicly years before their marriage.
How Did Hailey Bieber and Justin Bieber Meet?
According to some sources, the two first met in 2009, though they were not in a relationship at the time. Their connection deepened later, and they became a public couple in 2018.
When Did Hailey Bieber Marry Justin Bieber?
Justin Bieber proposed in July 2018. The couple had a civil ceremony in New York City in September 2018, followed by a larger wedding celebration in South Carolina the following year.
Does Hailey Bieber Have a Baby?
Yes. Hailey Bieber gave birth to their son, Jack Blues Bieber, in August 2024. The announcement was made publicly, and multiple sources, including Wikipedia and Britannica, confirm the birth. Prior to this, pregnancy rumors had circulated for years, but were consistently denied until the official confirmation in 2024.
Before August 2024, multiple rumors about Hailey Bieber being pregnant were denied. Reliable public confirmation only came when the couple announced they were expecting in May 2024.
What is Hailey Bieber’s Relationship with Selena Gomez?
Hailey Bieber has been publicly linked to Selena Gomez through fan discourse related to Justin Bieber’s past relationship with Gomez. Available records do not include direct biographical details or statements from the individuals involved about the nature of their current relationship. Media speculation has been common, but no sourced facts about an ongoing feud or conflict are present.
How Tall is Hailey Bieber? Physical Attributes and Style
Height measurements for Hailey Bieber vary depending on the source. Wikipedia lists her height as 5 ft 8 in (1.73 m), while IMDb records a height of 1.68 m. This discrepancy means that her exact height is not consistently reported across authoritative databases.
What Are Hailey Bieber’s Tattoos?
Available factual records do not contain specific details on the number, design, or meaning of Hailey Bieber’s tattoos. This aspect of her personal style remains part of her broader visual identity as documented in fashion media.
What is Hailey Bieber’s Skincare Routine?
While Hailey Bieber has discussed skincare in interviews and on her YouTube series “Who’s in My Bathroom?”, a specific daily routine outside of the products offered by her own brand, Rhode, is not detailed here. The brand focuses on barrier-supporting ingredients and a simplified regimen.
Timeline of Key Events in Hailey Bieber’s Life
- 1996: Born in Tucson, Arizona.
- 2012: Made an early runway appearance for Sherri Hill.
- 2014: Began her professional modeling career.
- 2018: Got engaged in July; married Justin Bieber in September.
- 2020: Launched her YouTube series “Who’s in My Bathroom?”
- 2022: Founded and launched the skincare brand Rhode.
- 2024: Gave birth to son Jack Blues Bieber in August.
- 2025: Rhode was acquired by e.l.f. Beauty for $800 million.
What is Confirmed and What Remains Unclear About Hailey Bieber?
| Established Information | Information That Remains Unclear |
|---|---|
| Married to Justin Bieber since September 2018. | Exact net worth figure is an estimate; no official financial disclosure. |
| Founder and chief creative officer of Rhode. | Height varies by source (1.73 m vs. 1.68 m). |
| Son Jack Blues Bieber was born in August 2024. | Nature of current relationship with Selena Gomez is not documented in available sources. |
| Modeled for IMG Models and Ford Models NY. | Details of her personal skincare routine are not fully cataloged here. |
Financial figures, especially net worth and acquisition details, should be cross-referenced with official business reports, as third-party estimates can vary widely.
Background and Wider Context
Hailey Bieber’s trajectory from a model to a business leader reflects the broader influence of the celebrity-brand economy. Rhode’s growth demonstrates how personal branding can translate into a legitimate consumer product line. Her marriage to Justin Bieber, one of the best-selling music artists of the modern era, has kept her in the public eye, sometimes overshadowing her independent work. She has navigated this attention through a curated digital presence, focusing on fashion, beauty, and lifestyle content. For more on her husband’s career, see the Justin Bieber biography.
Her style has been associated with the “clean girl” aesthetic, and her influence on beauty trends is substantial. The Baldwin family name also provides a pre-existing public profile, though Hailey Bieber has built a distinct identity separate from her father’s acting career.
Sources and Notable Quotes
“I’m a woman with big dreams and big ideas, @rhode of a lifetime!”
— Hailey Bieber’s Instagram bio
“Hailey Rhode Bieber (née Baldwin; born November 22, 1996) is an American model, socialite, media personality, and businesswoman.”
“Bieber Has Swapped Pilates for…”
— Vogue
Summary: What is the Full Picture of Hailey Bieber?
Hailey Bieber is a 29-year-old American model and entrepreneur who founded the skincare line Rhode, is married to Justin Bieber, and became a mother in 2024. Her estimated net worth is around $20 million, though figures vary. She continues to build her career through modeling, brand partnerships, and her growing beauty business. For more context on her husband’s public profile, see the Justin Bieber biography.
Frequently Asked Questions About Hailey Bieber
What is Hailey Bieber’s favorite skincare product?
She has not publicly stated a single favorite, but her Rhode brand includes peptide lip treatments and barrier restore cream.
Is Hailey Bieber related to the Baldwin family?
Yes, she is the daughter of actor Stephen Baldwin and niece of Alec Baldwin.
Does Hailey Bieber have siblings?
Yes, she has an older sister named Alaia Baldwin, who is also a model.
What is Hailey Bieber’s zodiac sign?
She is a Scorpio (born November 22).
How can I buy Rhode?
Rhode products are available on the official website rhode.com and at Sephora stores.
What is Hailey Bieber’s full name?
Her full name is Hailey Rhode Bieber, née Baldwin.
Did Hailey Bieber grow up in Arizona?
She was born in Tucson, Arizona, but was raised primarily on Long Island, New York.
What agencies has Hailey Bieber modeled for?
She has been represented by IMG Models and Ford Models NY.
When did Hailey Bieber launch Rhode?
She launched the skincare brand Rhode in 2022.
Is Hailey Bieber still married to Justin Bieber?
Yes, multiple sources confirm they are still married as of the latest updates.
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Philip Rowe is Senior Reporter at UKBullet.uk, covering breaking UK news stories.